How Will a Marketing Strategy Help Grow My Business?
An effective marketing strategy needs to meet the needs and challenges of your business.
There are various aspects to consider, namely:
- The market – gaining insights about your market, from the customer’s view
- Your category – how you and your competitors co-exist
- A clear understanding of customer needs and identifying which segment/s to target
- Some clear and measurable objectives
- A distinctive and differentiated brand position to appeal new customers
- Clear brand architecture for your product/service offering
- Clearly articulated Vision, Purpose and Values that are true and authentic
- The best tactics to reach your audience
“But Surely I Just Need A Digital Marketing Strategy?
Today, business owners and marketers are obsessed with communication – specifically “digital communication”
Your customers don’t consciously segment their thinking and behaviour into “digital” or “traditional”, so why should you?
Yes, the rapidly evolving digital landscape has certainly created many new opportunities, but for many business owners, it has also produced many new competitive threats and other challenges.
This is why a marketing strategy is so critical to the success of your business.
This should not be a digital marketing strategy – that generally focuses on just the social and digital communication aspects of marketing – but a marketing strategy, one that looks at the entire business ecosystem and how your business and customer exist within this ecosystem.
About Ted Frazer
Ted is a marketing and branding consultant, who works with business owners and their teams, assisting them to develop marketing strategies that will optimize growth for their business.
He specializes in marketing strategy development and execution, brand strategy, positioning and development, as well as implementation.
Ted started his career working in multinational advertising agencies (Ogilvy and Mather, McCann Erickson) gaining experience across a range of iconic local and international brands across various business sectors, before moving on to co-found his own 360° Marketing and Branding Agency. This then grew into a respected marketing consultancy which he ran until moving to head up marketing for the 3rd largest real estate group in Southern Africa.
Ted also has a qualification in business coaching from University of Cape Town and has also completed both the Senior Management Development and Advanced Leadership Programmes from University of Stellenbosch Business School.
He now applies the combined marketing, branding and business consulting experience he has acquired over the past 25 year, to assist business owners in overcoming challenges and realising opportunities to optimize growth.
A few of areas where he is regularly asked to assist include:
- Marketing Strategy Development – Defining a unique marketing strategy and mix specifically for customer acquisition, as well as related implementation.
- Brand Strategy and Architecture – Identifying a differentiated and distinctive positioning for a business and/or its offering to attract new customers.
- Sales Strategy – plotting the unique customer sales journey for a business and fixing the weak links. Training and aligning sales teams to the marketing strategy
Your Next Best Move
A quick initial conversation is all that is needed, to better understand your brand, your customer and then look to developing the optimal marketing strategy for your business.
Contact me now and let’s have a conversation
